// the press · zero-jargon zone

Finance, minus the jargon

The stuff everyone pretends to understand — P/E ratios, market caps, short selling, dividends — explained in plain English for complete beginners. If your group chat can't follow it, we rewrite it.

Everything here is informational and educational — never investment advice. We explain how markets work; we don't tell you what to trade.

EXPLAINERS

What is short selling? Making money when stocks fall

Short selling is betting a stock will drop: borrow shares, sell them, buy them back cheaper. Simple idea, unlimited downside — here's how it actually works.

2026-08-09Read →
EXPLAINERS

What is a gamma squeeze? When options move the stock

A gamma squeeze is when massive call-option buying forces market makers to buy the actual stock, pushing it up — which forces them to buy even more.

2026-08-09Read →
EXPLAINERS

What is dilution? How your slice of the pie shrinks

Stock dilution is when a company creates new shares, shrinking every existing holder's ownership. Here's why companies do it and when it should worry you.

2026-08-09Read →
EXPLAINERS

What is a stock split? More shares, same pizza

A stock split turns each share into several cheaper ones without changing what you own. Here's why companies do it and what a reverse split signals.

2026-07-27Read →
EXPLAINERS

What is the S&P 500? The market's default scoreboard

The S&P 500 is a list of ~500 of America's biggest companies — and the number everyone means when they say 'the market.' Here's how it actually works.

2026-07-27Read →
EXPLAINERS

What is an IPO? A company's first day on the market

An IPO is when a private company first sells shares to the public. Here's how the process works, who gets the good price, and why day-one buyers often overpay.

2026-07-27Read →
EXPLAINERS

Bull vs bear market — what do they actually mean?

Bull = rising and optimistic, bear = falling and fearful. Here's where the 20% definition comes from and why the labels matter less than people think.

2026-07-20Read →
EXPLAINERS

What is earnings season? The market's report card weeks

Four times a year, nearly every public company reports results within a few weeks — here's what happens, what to watch, and why stocks gap overnight.

2026-07-20Read →
EXPLAINERS

What is EPS? The profit number behind every headline

Earnings per share is a company's profit divided by its share count — the number that powers P/E ratios and moves stocks every earnings season.

2026-07-18Read →
EXPLAINERS

What is a candlestick chart? Reading the little green and red boxes

Each candle shows four prices — open, high, low, close — for one slice of time. Here's how to read them, and how much of candle-lore to actually believe.

2026-07-18Read →
EXPLAINERS

What is after-hours trading? The market after the bell

Stocks keep trading after the 4pm close — thinly, wildly, and with wider spreads. Here's how extended hours work and why prices there can lie.

2026-07-17Read →
EXPLAINERS

What is a market maker? The house that quotes both sides

Market makers quote a buy and sell price on everything, all day — earning the spread for keeping markets instant. Villains of memes, plumbing of reality.

2026-07-17Read →
EXPLAINERS

What is volume? The market's lie detector

Volume is how many shares changed hands — the number that tells you whether a price move is real conviction or three bored traders in an empty room.

2026-07-14Read →
EXPLAINERS

What is float? The shares that actually trade

Float is the number of shares actually available for public trading — and the secret ingredient in every wild low-float spike and squeeze story.

2026-07-13Read →
EXPLAINERS

What is dollar-cost averaging? Investing on autopilot

DCA means investing a fixed amount on a schedule regardless of price — the strategy that removes timing, emotion, and most beginner mistakes in one move.

2026-07-12Read →
EXPLAINERS

What is an index fund? Owning everything, cheaply

An index fund copies a market list like the S&P 500 instead of picking stocks — the boring invention that beats most professionals. Here's why it works.

2026-07-12Read →
EXPLAINERS

Limit order vs market order — which button do you press?

Market orders fill instantly at whatever the price is; limit orders fill only at your price or better. The difference costs real money on the wrong stock.

2026-07-12Read →
EXPLAINERS

What is margin? Trading with borrowed money

Margin means borrowing from your broker to buy more stock than your cash allows — amplifying gains, amplifying losses, and introducing the margin call.

2026-07-12Read →
EXPLAINERS

What is implied volatility? The price of expected drama

IV is the market's forecast of how wildly a stock will move — it's why options get expensive before earnings and why 'IV crush' ruins correct guesses.

2026-07-12Read →
EXPLAINERS

What are options? Calls and puts for complete beginners

Options are contracts to buy or sell a stock at a set price by a set date. Calls bet up, puts bet down. Here's the machinery in plain English.

2026-07-12Read →
EXPLAINERS

What is an ETF? The basket that ate the market

An ETF is a basket of investments you buy in one click, like a stock. Here's how they work, why fees matter, and the difference from a mutual fund.

2026-07-11Read →
EXPLAINERS

What is a dividend? Getting paid to hold a stock

Dividends are cash a company pays you just for holding its stock. Here's how they work, what yield means, and the trap hiding inside big yields.

2026-07-11Read →
EXPLAINERS

What is market cap? Why a $900 stock can be smaller than a $50 one

Market cap is the total price of a company, not one share. It's the number that makes stock prices comparable — and beginners skip it constantly.

2026-07-11Read →
EXPLAINERS

What is a short squeeze? The GameStop mechanic, explained

A short squeeze happens when a heavily bet-against stock rises, forcing short sellers to buy — pushing it even higher. Here's the machine behind the memes.

2026-07-11Read →
EXPLAINERS

What is a P/E ratio? Explained like you're new here

P/E ratio explained in plain English: what it actually measures, what counts as high or low, and the mistake almost every beginner makes with it.

2026-07-11Read →
PLATFORM

What is stonk.gg? The whole idea, explained

stonk.gg is a free discovery platform for the retail trading world — apps, Discord servers, and creators — built around one shared war chest. Here's the whole idea.

2026-07-11Read →